The future of cosmetics is in your hands

Natural cosmetics that take care of you and the planet

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+99% of natural ingredients Real natural high-quality formulas
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Visible results Proven in the lab and adored by skin, body and hair
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Planet First We create sustainable cosmetics solutions that respect our environment
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Clean INCI Or as we like to call it: crystal-clear actives
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Love Animals Animal Test-Free Peta Vegan Certified
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Vegan Plant-based cosmetics

The favourites of thousands of people view all products chevron_right

Feel the power of natural actives


We are more than a beauty brand. We're a group of people who believe in a natural, Animal Test-Free Peta Vegan Certified approach to beauty, where sustainability and self-care are as important as results. We believe in ethical natural ingredients. We believe in science.

We believe in acceptance: beauty has no gender nor race. We believe in real beauty, from head to soul.

This is what they say about us
57.000 verified reviews

This is my latest purchase and I absolutely love it. 🥰 The texture of this moisturising gel is what I love the most, as I have oily to combination skin and it is fresh and light.


This is truly my favourite night serum. I cannot go to bed without using it! 💙 


This duo is what makes my makeup look flawless! 😍


Rose Quartz has to be my fav. It cleans my skin without drying it out and the smell is sooo yummy! I can't tell how many bottles I have already used... but quite a few! Go for the WOW version, you'll thank me later!


Take care of you! view all products chevron_right

With ingredients that are more natural, sustainable and healthier than ever

What happens if you put together three chemical engineers with the desire of creating something to flip the status quo of cosmetics?
THEY MAKE MAGIC, they create Freshly.

That gut feeling you get when you know something has potential?

Well, that's what happened. From a tiny garage in Gandesa where Miquel's mother created handmade natural cosmetics to a full creative team working with one objective: embrace change, provide real results and understand skin. Let's do it together!

Created for your little ones

Protects your skin and hair with 100% natural ingredients

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