freshly ground

Challenge: planting trees to cool down the planet

We all have a challenge! By 2030, 350 million hectares of deforested and degraded soils restored, according to the 2014 New York Declaration on Forests. In collaboration with We Forest, we are committed to restoring the environment to fight climate change through planting of trees. And we do it thanks to you.

Freshly Cosmetics vision is that every product or service consumed should contribute to restore the environment. Our aim is that you join us in this unprecedented movement to recover our landscapes and ecosystems.

For every 50€ it contributes in the planting of 1 tree.

Freshly Cosmetics has planted more than 10,000 trees since 2016

We started the reforestation project in 2016 and managed to plant 2,600 trees. In 2017, 7,500 trees. The challenge for 2018 is to plant 12,000 trees. In total, the We Forest organization has planted more than 16 million trees since 2009.

Act on climate change

Present and future high carbon emissions in the atmosphere are triggering temperatures directly affecting global warming. This forces us to address challenges such as increasing CO2, water scarcity or deforestation. Why plant trees? Trees are able to absorb carbon dioxide from the atmosphere and reverse global warming.

Recover ecological integrity and improve human well-being

Tree planting provides environmental solutions and benefits for local communities:

  • · A more productive, profitable and healthy land.
  • · Fertility of the soil, avoiding erosion and benefiting the agricultural sector.
  • · It enhances biodiversity by creating a habitat for fauna and flora.
  • · Improves water quality by filtering the soil of trees and improving air quality by producing oxygen produced by trees during photosynthesis.
  • · Plant trees, create jobs. Therefore, the organization works with local communities and reinforces the role of women by giving them more responsibilities and turning them into entrepreneurs.
  • · Promote economies and commercial opportunities linked to the protection and care of natural resources.

Where are the reforestation projects carried out?

The plantation takes place in the tropics, where forests and trees are more efficient at cooling temperatures. Tanzania, India, Brazil or Zambia are some of the areas where the reforestation project is carried out, in Zambia region 946 hectares have been restored.

OUR REFORESTATION PROJECT

SUSTAINABLE COMMITMENT

Our vision is that every product or service consumed should contribute to restore the environment.

We collaborate with We Forest (www.weforest.com) to plant trees for the restoration of the natural landscapes. And we do it thanks to you.

For every 50€ it contributes in the planting of 1 tree.

freshly tree