Dry and frizzy curls? Learn how to care for your curly hair with this routine

Hello Curly! If the word ‘curly’ has made your heart skip a beat then it means you know what we're talking about! But let’s break this down into parts to explain what this ‘curly’ thing is and why this is what you need.

If you have curly or wavy hair, you’re sure to have noticed at some point (or maybe always) that your hair is frizzy, dry, coarse, rough, dull... Perhaps you’re lucky enough to have better-defined curls or waves, but also always seem to have those rogue strands or flyways that are impossible to tame and you never quite know whether they’re actual frizz or caused by static electricity. You’re bound to have tried foams, creams and countless other products formulated with petroleum derivatives that only result in your curly hair becoming even more fragile. Maybe you’ve even resorted to wearing your hair up all the time as it’s impossible to control!

Rutina Curly|Freshly Cosmetics

Why is curly hair more fragile?

We know what you’re saying! It’s easier for curly hair to have that coarse and dehydrated look because of its natural curved shape. This curve makes it difficult for the sebum to travel uniformly along the length of the hair strand, so it’s harder to keep it hydrated. And did you know that the only thing applying conventional products does is to make your hair even weaker? Sure, they give it shape, but they work on the outside of the hair strand, without properly caring for it and leaving it dried up, dehydrated and without its natural protection.

No matter what type your wavy or curly hair is and however porous or thick it is, what it requires is natural hydration. Whether you have type 2, 3 or 4 curly hair, what it needs is TLC right from deep inside the hair fibre so that each and every strand is healthy and hydrated.

Rutina Curly|Freshly Cosmetics

How to look after curly hair with a routine using natural active ingredients

To look after your hair fibre from the inside, the best nourishment you can give it, so it looks healthy and hydrated, with well-defined curls and waves with no frizz, is with natural active ingredients from seeds such as flax and chia, and from trees, such as argan and kendi. And we’ve some good news for you, as the Wonder Curls Routine is everything your hair needs! Here we explain how to care for your curly hair and how – at last – to feel proud of your locks. It’s now time for you to make the most of your curls and shout “I am also Curly!”

Discover Freshly’s Wonder Curls Routine now!

The Wonder Curls Routine will give your curly tresses the extra special care they need. But to better understand why your hair needs it, you should really know why it becomes weakened so easily.

The solution for curly hair is hydration

As we said at the beginning, wavy and curly hair has something in common: the natural curves stop the sebum, or the hair’s natural oil, from travelling easily along the length of the strand. This means that the hair becomes weak, increasing its fragility and making it break easily. The result is that the hair tries to find humidity from the environment, separating and producing frizz. It’s simply its way of hydrating itself. This means that what your hair needs is lots of TLC and hydration. Lots of hydration.

Having got this far, it may be that you have some queries, but that’s why we’re here: we want you to ask us anything you like. You can write to us at the end of this post, in the comments box, and we’ll answer you as soon as possible. We love reading your questions!

OK, so let’s move on to explain the Wonder Curls Routine and how it will allow you to enjoy your curly hair to the full once again. And you’ll love its fragrance with the incredible blend of avocado, pear, melon, sandalwood and vanilla notes. Sheer, indescribable pleasure!

What is the Wonder Curls Routine and what does it consist of?

The Wonder Curls Routine basically consists of 2 products for naturally curly or wavy hair. However, we recommend that to boost your hair’s hydration even more you should incorporate a natural mask without silicons or sulphates at least once a week, and that whenever you wash your hair you use a conditioner after shampooing.

Wash your hair with a natural shampoo like Freshly’s, and massage only your scalp. When you rinse it off, gravity itself will make the shampoo spread through all your hair without you having to do anything. Next, apply a natural conditioner and – a useful tip – use this moment to detangle your hair with your fingers or a wooden brush with separated bristles. This will make it really easy for you to get through any knots and tangles and prevent the breakage of fragile hair.

Without rubbing, dry your hair with a towel, preferably a microfibre one, simply wrapping your hair in it or even plopping it with a cotton T-shirt. This will generate the least amount of friction possible, respecting each of your curls or waves so they don't frizz.

Two products for naturally curly or wavy hair

Now apply the Curly Vibes Defining Cream. This curl cream, made from natural active ingredients that are especially indicated for curly hair, will make your locks super manageable, delivering shine and silkiness with definition. And what makes it so special? Two innovative active ingredients called wave plant complex and flax active. If you want to know more about what each active ingredient does, check out the Curly Vibes Defining Cream page where we give details of each of the ingredients. It also contains plant-based oils such as pequi, inchi, chia, kendi, and organic flax seed and organic argan. It’s nothing short of a revolutionary wave and curl cream that you're sure to fall in love with.

Rutina Curly|Freshly Cosmetics

You can apply the cream using the pulsing method, applying it to very wet hair and working it evenly from the middle to the ends: this ensures you coat each strand of hair. With your hair still wet but not dripping, you can apply more cream using the scrunch method, which is what all of us with curly hair have done all our lives to shape our curls, taking a section of hair from the ends to the root and squeezing it like a sponge. This will enhance the curl even more while applying the cream.

And as the cherry on the cake of the Wonder Curls Routine, apply Freshly’s Radiant Curls Oil Serum for wavy and curly hair. This oil serum, just like the curl cream, contains pequi oil, an amazing ingredient that boosts natural curl definition by 36%, reducing frizz by 34%, just – wait for it, because you’re going to love this – 24 hours after application. After only one application you’ll see a 95% improvement in shine and after the second, resistance to breakage will have improved by 27.5%. Check out what those who’ve tried it have to say, because it’s truly incredible!

The best thing about Radiant Curls Oil Serum is that you can either apply it to damp hair after the cream or to dry hair whenever you feel your hair needs it. Pump one or two drops onto your palm, rub your hands together, and work it in from the ends to the roots as if you were scrunching your hair, giving your hair a natural boost.

Will the Wonder Curls Routine be your favourite Freshly routine?

The Wonder Curls Routine is unique in its concentration of natural ingredients and innovative technologies, designed especially with you in mind. It means that at last you can say goodbye to sulphates, silicons and parabens and, in general, to ingredients that leave a residue in your hair that only damage it and leave it more fragile.

Get the Wonder Curls Routine now and become the curly person you’ve always wanted to be, proudly showing off your curly or wavy locks.

Leave your comment below, and share your impressions and your Freshly Experience with us. We love to know your opinion and your natural cosmetics secrets! Come back soon to our blog... new content is waiting for you every week.

Freshly Cosmetics Discount
Freshly Cosmetics Discount

What do you think about it? We'd love to read your opinion!


  • Marina

    7 February 2021

    Prodotti curly

    Come si può fare per averli?

    Freshly 7 February 2021 Ciao Marina! Grazie per averci scritto. Siamo felici di sentirti interessata ai nostri prodotti e siamo convinti che li adorerai. Puoi trovare la Wonder Curls Routine esclusivamente all'interno del nostro sito. Un abbraccio

  • Susana

    5 February 2021

    Productos pelo rizado

    Hola!! Mi pregunta es si con este pack no quedará el pelo muy sedoso o graso? Yo tengo pelo rizado y sano, uso porductos naturales y me gusta el volumen, y claro como veo que lleva tantos aceites y productos hidrantes no sé si quedará el rizo caído o graso. Gracias

    Freshly 5 February 2021 ¡Hola Susana! Soy Iria, ¡encantada! Para nada, todos los activos y aceites que contiene el pack son no grasos por lo que no generará este acabado que comentas. Además, una de sus características es potenciar el rizo de manera natural ofreciendo elasticidad y movimiento por lo que aportará un acabado sano y radiante a la melena sin dejarlo graso. ¡Un abrazo!

  • Paola

    5 February 2021

    Finalmente un prodotto che mantiene le promesse!

    Avevo ormai abbandonato le speranze di trovare dei prodotti perfetti per i miei capelli mossi ma fini e appiattiti da shampoo e balsami sempre pieni di schifezze. Ebbene: sono al secondo riordino di questi fantastici prodotti che non lascerò mai più. Dopo un primo periodo di titubanza perché subito dopo lo shampoo i miei capelli risultavano estremamente annodati, ora sono, non solo più leggeri e voluminosi, ma anche più spessi...sembra una magia! Riesco addirittura ad utilizzare il balsamo, cosa che prima evitavo perché mi appesantiva e mi causava grosse perdite di capelli dopo il risciacquo. Ora, non ne cade neanche uno e posso contare su capelli idratanti ma allo stesso leggeri...e profumatissimi! Riesco anche a mantenerli puliti anche per 4/5 giorni

    Freshly 5 February 2021 Ciao Paola! Sono Klaudia, del Freshly Team. Grazie di cuore per questo commento! Siamo davvero molto felici di leggere questo messaggio e di averti conquistata con i nostri prodotti. Siamo sicuri che sarai contenta di sapere che abbiamo appena lanciato la Wonder Curls Routine, che contiene due prodotti ideali per definire, nutrire e riparare i capelli ricci e mossi. Non te li far scappare perché te ne innamorerai! Un abbraccio


    5 February 2021

    Duda Curly y serum

    Buenos días Ya os he comprado algún producto como el serum facial y el acondicionador del pelo y me parecen fantástico. Yo tengo el pelo rizado y me lo tiño, así que, el sufrimiento del pelo se duplica. Me parece un gran invento, estos productos, pero no me ha quedado claro su uso. Es decir, primero me lavo el pelo con champu y luego con el acondicionador. Me lo seco con una toalla y me aplico Curly Vibes Defining Cream y cuando me aplico el serum? Luego no haría falta utilizar ninguna espuma? Muchas gracias

    Freshly 5 February 2021 ¡Hola Sonia! Soy Fati, ¡encantada! ¡No sería necesario! Como bien comentas, la Curly Vibes Defining Cream la aplicaremos con el cabello húmedo y extendiéndola masajeando los rizos de medios a puntas. Después el Radiant Curls Oil Serum con el cabello todavía húmedo. Volveremos a frotar con ambas manos y a extenderlo de medios a puntas. Para acabar, deja que tu melena se seque al aire o sécala con un difusor de forma suave. Y si quieres, para acabar la rutina puedes volver a aplicar el Radiant Curls Oil Serum. ¡Esperamos que los disfrutes muchísimo!

  • Yolanda

    5 February 2021


    Buenos días!!! Tengo el pelo rizado pero con la característica que si no me aplico ningún producto no se me riza y me queda todo encrespado y sin forma por lo que necesito o espuma o gel para definirlos. Que tipo de producto necesito??? Siempre necesito mucho producto por lo cual se me acaba enseguida es la única manera que consigo que me salgan rizos

    Freshly 5 February 2021 ¡Hola Yolanda! Soy Aïda, ¡encantada! Por lo que nos comentas te irá genial la Wonder Curls Routine ya que por un lado, contiene la Curly Vibes Defining Cream, que define los rizos y el cabello ondulado de forma increíble aportando flexibilidad, nutrición, suavidad y brillo sin apelmazar, combatiendo además con éxito el encrespamiento. Y el Radiant Curls Oil Serum que gracias a su innovadora fórmula 100% natural nutre, repara y protege el cabello rizado y ondulado, aportando brillo y sedosidad. ¡Un combo imprescindible! ¡Un saludo!


    5 February 2021


    HOLA FRESHLY TEAM. Quería haceros una consulta, yo no tengo el cabello rizado, lo tengo liso y una melena larga (lo tengo más bien graso), pero desde que tengo menopausia, lo tengo extremadamente seco de mitad de la melena hacia las puntas, he probado mil cosas y nada me lo hidrata, probé vuestro serum y me lo engrasaba mucho, la pregunta es, me pondrían ir bien estos productos??? Gracias, saludos :) Ana

    Freshly 5 February 2021 ¡Hola Ana! Soy Iria, ¡encantada! ¡Claro! Lo cierto es que nuestra Wonder Curls Routine contiene fórmulas innovadoras con una alta concentración de aceites vegetales no grasos y activos naturales para potenciar el cabello rizado y ondulado. Además no habría inconveniente en aplicarlo como tratamiento intensivo de hidratación en cabellos más secos. ¡Feliz día!

  • Cristina Gonzalez Perez

    5 February 2021

    Curly para embarazadas?

    Uooooo!!! Quiero probarlo ya!!!! Es apto para embarazadas???? Un saludo Cristina

    Freshly 5 February 2021 ¡Hola Cristina! Soy Carlota, ¡un placer! ¡Qué ganas teníamos de lanzar los productos Curly! Te confirmamos que son totalmente aptos durante esta bonita etapa por lo que podrás disfrutarlos sin problemas. ¡Un fuerte abrazo!

  • Cristina

    5 February 2021

    Preguntar sobre el producto

    Buenos días, ¿El producto para pelo rizado solo podría usarlo gente con el pelo rizado por naturaleza, o también pelo rizado con permanente? Muchas gracias por hacer productos tan maravillosos. Un saludo

    Freshly 5 February 2021 ¡Hola Cristina! Soy Fato, ¡encantada! ¡Claro! La Wonder Curls Routine también es apto para pelo con permanente para la definición de los rizos que este tratamiento aporta. ¡Esperamos que te encanten muchísimo! ¡Un saludo y mil gracias por acompañarnos en esta aventura!