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*Ingredients from organic farming
**Derived from natural essential oils
Extraction: water is an element present in most cosmetic products and is the most important raw material. In the cosmetics industry, purified water is used in a process to eliminate any solid particle that may contain water in order to achieve a higher degree of purity and quality.
Benefits: water helps to cleanse the body. Hydrates and improves the effect of other active ingredients, provides softness and delays premature aging of the skin.
Obtaining:
It is an amidoamine derived from fatty acids of Brassica (usually rapeseed). In formulations, it is typically neutralised with an acid (e.g., lactic or citric) to convert it into its salt form, enhancing solubility and performance in aqueous systems.
Benefits:
Acts as a cationic conditioning agent: provides softness, detangling, anti-static properties, and improves wet and dry combing, especially in sensitised hair. It can also help increase viscosity and enhance the sensory feel in shampoos and cleansers (commonly used in sulfate-free formulas), helping to leave the hair feeling more ""fluffy"" and less rough after washing.
Obtainment: Murumuru shortening is obtained by cold-pressing the seeds of the native murumuru palm of Brazil (Astrocaryum murumuru).
Extraction: it is a plant-derived oil extracted from flax seeds by a cold pressing process after being dried. It is very appreciated by experts for its skin care benefits.
Benefits: it has anti-inflammatory and softening properties, it reduces the appearance of expression lines and softens wrinkles. It is especially beneficial for dry skin and its high fatty acid content contributes to reduce redness and irritation caused by skin disorders. It is also used as an aromatic agent.
Extraction: it is harvested from plants (soy or coconut oil for example) by hydrolysis of fats and by fermenting sugars. Glycerol is found naturally in skin and is considered a self-healing compound.
Benefits: it is one of the many substances in the skin that helps maintain the outer barrier and prevents dryness and peeling. It leaves skin feeling nourished and works to treat acne. It also prevents the accumulation of fat and improves the appearance of hair. Vegetable glycerin can be used as a diluent and as an alcohol substitute when preparing herbal extracts.
Origin: This mixture of fatty alcohols containing 14 to 22 carbon atoms in their chains, is obtained from fatty vegetable sources.
Benefits: It is used as an emollient, emulsifier, thickener and carrier agent for other ingredients in cosmetic solutions. It also provides products with good extensibility.
Extraction: natural pentylene glycol is obtained from renewable plant-based sources such as sugar cane or maize.
Benefits: commonly used in moisturising creams and lotions for its hydrating properties, which help retain moisture in the skin. It also has antibacterial and preservative effects, helping other active ingredients act better on the skin.
Extraction: Panthenol is derived from vitamin B5, obtained from pantothenic acid, which is found in foods like vegetables and cereals.
Benefits: Panthenol deeply hydrates, improves elasticity, and repairs both hair and skin. It strengthens the hair fibre, reduces frizz, and soothes irritations. Additionally, on the skin, it promotes cell regeneration, providing softness, shine, and protection against external aggressions.
Extraction: mixture of cetyl and stearic alcohols that are produced naturally in plants.
Benefits: these alcohols have the ability to prevent emulsions from separating between their oily and watery parts. These ingredients are also used to alter the thickness of liquid products, to increase foam capacity or to stabilize them.
Sourcing: It is obtained from polyglycerol-3 (a glycerine derivative) and betaine (trimethylglycine) sourced from white beetroot, through an esterification process followed by neutralisation with citric acid. It is 100% plant-based and partly upcycled from a by-product of the sugar industry.
Benefits: It is a naturally derived conditioning agent designed as an alternative to synthetic cationic polymers. It helps form a thin film on the surface that brings softness, shine and a silky feel, supports detangling and manageability, and helps control frizz. It also stands out for being readily biodegradable.
Extraction: Lactic acid is obtained from the natural fermentation of sugars and is used to adjust the pH of cosmetic products due to its acidic nature.
Benefits: This ingredient allows cosmetics to be milder for skin and hair.
Perfume
Extraction: derived from Coconut Oil and Glycerin, is considered an excellent emollient and skin repairing agent. It is a mix of fatty acids. It is not considered a sensitizing agent.
Benefits: it repairs the surface of the skin and prevents the loss of moisture and also works to thicken skin. They are neutral oils that do not irritate the skin, are easy to apply and are quickly absorbed.
Extraction: it is obtained from coconut oil and ricinolein acid found in castor oil.
Benefits: forms a barrier on the skin that retains moisture and helps maintain hydration. It can be used as an alternative to plant-derived oils/Poly isobutene/silicon/esters due to its resistance to lipid oxidation
Obtaining: The vegan keratin amino acids are obtained through biofermentation and sustainable, cruelty-free practices. They represent a vegan and sustainable alternative to traditional animal-derived keratin.
Benefits: These amino acids are highly compatible with hair and skin fibers. They penetrate the hair and skin, helping to repair, strengthen, and improve moisture retention. In hair products, they enhance elasticity, reduce frizz, and provide softness. In skincare formulas, they offer a hydrating and conditioning effect.
Extraction: coconut is a tropical fruit obtained from the coconut tree. Cold pressing thExtraction: the coconut is a tropical fruit obtained from the coconut tree. The oil is obtained by pressing the pulp of the coconut which produces a fat-like substance from which the coconut oil is later extracted. This vegetable oil is composed 90% of saturated fatty acids.
Benefits: coconut oil is one of the star ingredients in any beauty routine. It is perfect for hair care, serving as a conditioner to repair and restructure dry and damaged hair and help prevent breakage. It is rich in fatty acids that nourish and moisturize hair and leaves hair feeling smooth and silky. It is also great for skin, working as a powerful moisturizer by hydrating dry, damaged skin and leaving it feeling smooth and refreshed. Additionally, it has remarkable restorative and antioxidative properties.nditioner, it repairs damaged hair and restructures it increasing its resistance. Rich in fatty acids, it nourishes and hydrates the hair. Combined with rinsing, it leaves a soft and silky effect.
Extraction: It is a natural, ecological and biodegradable emollient that comes from castor oil.
Benefits: Diheptyl succinate is a natural emollient, alternative to silicones. It can reduce the greasiness and stickiness of oils in formulas, providing a better feeling on the skin. Enhances shine and texture to hair and skin, while providing additional useful slip for detangling.
Extraction: Oily polymer obtained from rapeseed and sunflower oil
Benefits: It creates a film on the hair that cancels out electrical charges with wet hair. It eases styling, gives softness, hydration and shine. Provides an excellent final touch and control of split ends and hair breakage.
Extraction: obtained by cold pressing the seeds of the Ricinus communis plant.
Benefits: it has a high content of antioxidants, proteins, minerals and vitamins. It contains ricinoleic acid that fights microbes, helping to purify the skin. It is a powerful moisturiser that helps maintain skin hydration and provides extra softness. It acts as a hair repairer and strengthener, providing luminosity and shine.
Extraction: olive oil is extracted by cold pressing olives, small green or black fruits commonly cultivated in Mediterranean climates.
Benefits: one of the most well known Mediterranean oils, olive oil is known for its culinary benefits as well as for its use in skin care. This reparative oil contains a high concentration of natural fatty acids that work to combat skin dryness. It is also rich in vitamins E and K.
Extraction: It is a carbohydrate polysaccharide that is naturally derived and then combined with a starch.
Benefits: It has multiple functions in cosmetics, including binding agent, emulsifier, moisturiser, texture enhancer, and film-forming agent. Sometimes used as an alternative to glycerine, maltooligosyl glycoside gives cosmetic products a smooth feel and has soothing properties.
Extraction: tocopherol or vitamin E, is naturally found in vegetable fats and oils, cereals, nuts and green and yellow leafy vegetables.
Benefits: it is used in cosmetics for its antioxidant properties and also acts as a skin conditioning agent. Reduces the appearance of stretch marks, helps improve skin tone, moisturizes and helps keep skin firm. For hair care, Holy Basil helps improve the blood circulation in the scalp which stimulates hair growth and helps to condition hair and provide shine.
Obtained from the condensation of fatty alcohols with glucose.
Benefits: It is used as an emollient, emulsifier, thickener and carrier agent for other ingredients in cosmetic solutions. It also provides products with good extensibility.
Extraction: it is produced by partial hydrolysis of corn, wheat or potato starch.
Benefits: It is used in cosmetics as a moisturiser to keep water in products, as well as on the skin.
Extraction: sunflower oil is obtained from Helianthus Annus sunflower seeds.
Benefits: rich in omega-6 and vitamin E, sunflower seed oil is used in the cosmetics industry as skin repairing agent. Prevents skin dehydration and has soothing, nourishing and antibacterial properties. It is perfect for treating all skin types including: dry, normal, oily and acne prone skin.
Obtaining:
It is a derivative of guar (a natural polysaccharide obtained from the seed of Cyamopsis tetragonoloba). It is modified by hydroxypropylation and then quaternized (introduction of quaternary ammonium groups), which gives it a cationic nature and enhances its affinity for hair fibers.
Benefits:
It functions as a conditioning polymer widely used in shampoos and cleansers, providing benefits like detangling and immediate softness, especially for damaged or porous hair, anti-static effect (less frizz and flyaways), improved wet and dry combing, with a silkier feel. Additionally, it can add body and enhance the sensory experience without the need for silicones. In cleansing systems, it helps reduce the typical roughness of surfactants and improves the ""creaminess"" of the foam.
Sourcing: Locust bean gum is obtained from the endosperm of the seeds of the carob tree (Ceratonia siliqua), a tree typical of the Mediterranean. It is a 100% plant-derived natural polysaccharide that comes as a white to yellowish-white powder.
Benefits: It works as a natural thickener and texture modifier, helping to give body and stability to gels, lotions and emulsions. It provides a pleasant sensory feel and makes it possible to achieve transparent or slightly translucent finishes. It also helps condition the skin and control viscosity, and stands out as a natural alternative to synthetic thickeners.
Extraction: it comes from the controlled enzymatic hydrolysis of wheat and is gluten free. It is rich in proteins and amino acids, essential elements for a healthy metabolism.
Benefits: it increases skin’s firmness and helps to form a film to retain moisture and provide luminosity. It prevents the skin from drying out and diminishes the appearance of wrinkles. It nourishes and repairs hair, detangles, provides shine and hydration.
Obtención: Las ceramidas son lípidos que forman parte de manera natural de la barrera de la piel y de la estructura del cabello. La Ceramide NG es una ceramida bioinspirada de origen vegetal, obtenida a partir de la oliva, que reproduce la estructura de las ceramidas propias de la piel y el cabello.
Beneficios: Ayuda a reforzar la barrera natural de la piel y la cohesión de la fibra capilar, contribuyendo a reparar y dar resistencia al cabello dañado. Favorece el confort de la piel y el cuero cabelludo secos o sensibles, ayudando a reducir la sensación de tirantez y aspereza. Aporta un efecto acondicionador y resulta eficaz incluso a bajas concentraciones.
Extraction: arginine is an amino acid obtained by biofermentation. It is one of the main components of hair keratin. Acts as a source of nitrogen for proper cell function, generating a vasodilator effect that improves blood circulation.
Benefits: used in many formulas as a natural stabiliser, much safer than conventional alkaline agents, it is known for its effectiveness in fighting hair loss. It is biodegradable.
Extraction: soy biopeptides are obtained by enzymatic depolymerization of soy proteins.
Benefits: due to its protein composition, soybean biopeptides manage to protect hair from external aggressions, restore hair fiber and achieve a soft and radiant appearance.
Extraction: obtained from acid, alkaline or enzymatic hydrolysis of Zea mays composed mainly of amino acids, peptides and proteins.
Benefits: It has antistatic properties, reducing static electricity on the surface of the hair, supplying conditioning. Leaves hair easy to comb, flexible, soft and shiny and gives volume, lightness and shine.
Extraction: Guar hydroxypropyltrimonium chloride is a derivative of guar seeds. It is a type of galactomannan, a polysaccharide, which forms a viscous gel called guar gum when mixed with cold water.
Benefits: Often used as an antistatic and conditioning agent for hair or skin; it also increases the viscosity of cosmetics.
Sourcing: alcohol that can be synthesised by reduction of 2-hydroxycaproxycaproate.
Benefits: Acts as a humectant, solubiliser and skin conditioning agent.
Sourcing: This is a 100% natural-origin polypeptide obtained from amino acids derived through fermentation. Its amino-acid sequence is designed to mimic that of hair keratin, rich in cysteine, which allows it to self-assemble and show affinity for the hair fibre.
Benefits: Thanks to its affinity with keratin, it helps reinforce the inner structure of the hair and improve the cohesion of the fibre. It contributes to improving the strength and appearance of hair that has been damaged or weakened by chemical treatments. It provides a strengthening, repairing effect that is noticeable even at low concentrations.
Sourcing: It is obtained from the flowers of safflower (Carthamus tinctorius), a plant traditionally grown for its pigments. The extract is of 100% natural origin.
Benefits: It stands out as a plant-derived colourant that brings yellow tones to cosmetic formulations. It makes it possible to colour the product naturally, without resorting to synthetic dyes, and it is compatible with natural cosmetic formulations and COSMOS certification.
Extraction: Manufactured by fermentation of glucose syrup derived from the corn renewable raw material.
Benefits: It is a chelating agent that inactivates metal ions to prevent deterioration of cosmetic products
Sourcing: Succinic acid is an organic dicarboxylic acid that can be obtained through fermentation of plant-based sugars, resulting in an ingredient of renewable origin.
Benefits: It is mainly used as a pH regulator and buffering agent, helping to keep the acidity of the formulation stable within the desired range. This function contributes to the stability and good performance of the cosmetic product over time.
Sourcing: It is an alcohol derived from caprylic acid, found in palm and coconut oils.
Benefits: Has moisturising, emollient properties and antimicrobial efficacy. Soothes and helps maintain skin hydration.
Extraction: it is a natural polysaccharide that is obtained from different plant species.
Benefits: this polysaccharide acts as a prebiotic in the formulation of the deodorant. It prevents body odour causing bacteria (Staphylococcus epidirmidis and Corynebacterium xerosis) from adhering to the skin and spreading around the armpit.
Extraction: benzoic acid salt that is naturally found in blueberries, prunes, cinnamon and apple.
Benefits: it is used as a cosmetic preservative to prevent the growth and proliferation of fungi and bacteria in the products.
Obtenció:
És un oli essencial obtingut habitualment per destil·lació per arrossegament de vapor de les flors de Pelargonium graveolens (gerani).
Beneficis:
S'utilitza principalment com a fragància per aportar una nota floral, rosada i lleugerament verda en cosmètics. A nivell sensorial, contribueix a una experiència més ""botànica"" i premium.
Extraction: it is a monoterpene of natural origin that is found in many citrus fruits such as lemon. It is a colorless liquid with a light, fresh and sweet citrus aroma.
Benefits: widely used to make fragrances and flavors. It is a main component of many essential oils.
Extraction: monoterpene with floral aroma and a touch of menthol. This natural fragrance, is sweet and smooth. It is produced by a wide variety of plants such as mint, cinnamon, citrus fruits and birch trees.
Benefits: widely used to make fragrances and flavors. It is a main component of many essential oils.
Obtaining: Vanillin is an aromatic organic compound that is responsible for the characteristic flavor and aroma of vanilla. It is naturally found in the pods of the vanilla plant.
Benefits: It is used in the production of fragrances and cosmetic products due to its pleasant aroma and antioxidant properties.
Extraction:
Coumarin is a compound that naturally occurs in certain plants such as cinnamon, tonka bean and sweet clover.
Benefits:
It is widely used to create fragrances and flavours. It forms part of the composition of many essential oils.
Enhance its benefits with complementary actives!
Keratin Treatment Pack for Damaged Hair
30,07 €
Heat protectant and detangler with plant-based keratin
13,97 €
Hair Growth & Density Treatment
Hair loss treatment with no rebound effect 50ml
20,97 €
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The difference between these products, aside from the timing of their application, is their main function. The goal of a pre-shampoo treatment is to reconstruct the hair fibre and protect it before washing to prevent damage from friction or water swelling, whereas a mask aims to hydrate and nourish the hair to enhance its softness, shine, and elasticity.
Yes! Although keratin is usually associated with straight hair, this treatment is also designed for curly or wavy hair. In fact, these hair types are more at risk of breakage because their spiral structure makes it difficult for the scalp's natural oils to travel down the hair strand, making it drier, more fragile, and prone to tangling.
As it’s a formula with over 99% natural origin, it won’t damage your hair. However, we recommend not doing so, as it is unnecessary. In some cases, it can even be counterproductive. Leaving the product on damp hair for too long can cause the fibre to become oversaturated and soften. Therefore, we advise leaving it on for a maximum of 1 hour.
Ideally, you should repeat this routine once a week. For very damaged hair, we recommend doing it 2 to 3 times per week. However, apply the product to the scalp only once a week. On the other days, apply it from mid-length to the ends.
AMINO KERATIN (Biomimetic Vegan Keratin)
Rebuilds and protects the hair fibre. Keratin amino acids are a vegan alternative to traditional keratin, composed of a blend of biofermentative amino acids that replicate the amino acid profile of natural hair keratin. These penetrate the hair fibre cuticle and reach the cortex, where they have a moisturising and filling effect, occupying the microfissures that other peptides cannot reach. In this way, it strengthens the fibre from within, reducing fragility and improving its integrity. At the same time, they reduce water loss, protecting the hair from dryness and external damage, and enhancing light reflection for a healthier and shinier appearance.
BGT HAIR-KPRO-L
This is a polypeptide obtained by fermentation from natural amino acids, with a cysteine-rich sequence specifically designed to mimic human hair keratin. Unlike other monopeptides on the market, its more complex structure allows it to do something very few actives can achieve: actively rebuild the broken disulfide bridges in the cortex, which are the chemical bonds that give hair its strength, elasticity, and shape. In other words, it doesn't just fill gaps; it reconstructs broken bonds from within. This makes it 47% more effective than the industry-leading active ingredient.
PHYTOKERATIN TRI-COMPLEX
Also known as Keraplant Z, it is a vegan alternative to animal hydrolysed keratin. It contains 20% hydrolysed proteins from wheat, soy, and corn. For its production, these plant proteins are broken down into smaller peptide fragments and free amino acids, making the ingredient water-soluble and bioavailable for the hair. Additionally, they also contain complementary amino acids such as arginine, lysine, alanine, and glycine, among others. All this allows it to create a film over to the hair, enhancing its elasticity and reducing breakage. The oil's emollient properties help to smooth the hair's surface, leaving it soft and shiny. The cuticle that seals split ends, prevents tryptophan degradation, and restores the structural integrity of the hair fibre after aggressive chemical treatments.
HAIRFLUX (Ceramide lipid complex)
Composed of Ceramide NG, identical to those naturally present in hair and scalp, combined with olive and castor oils to enhance its repairing and soothing efficacy. These active ingredients help restore the lipid balance of the cuticle, reducing the risk of breakage. Additionally, the anti-inflammatory properties of ceramides, along with the soothing properties of the oils, relieve sensitised scalp.
PANTHENOL
This provitamin B5 is a multifunctional active widely recognised in hair care for its high affinity with the hair fibre. Its humectant action helps attract and retain moisture in the hair fibre, reducing dryness and increasing hair flexibility. At the same time, it strengthens the hair shaft, improving its resistance to breakage caused by styling, brushing, or external aggressions. Panthenol also smooths the hair surface, making detangling easier and providing a more uniform, shiny, and healthy appearance without weighing it down.
ORGANIC COCONUT OIL
This plant-based active, rich in saturated fatty acids dominated by lauric acid, can penetrate between the cuticle scales and lodge in the cortex where it binds to internal proteins. This reduces protein loss in hair both before and after washing, limiting the leakage of amino acids due to cuticular damage. Additionally, it forms a hydrophobic layer over the cuticle that seals the fibre, reduces porosity, adds shine, and protects against moisture loss.
FLAXSEED OIL
This active is unique among vegetable oils for its very high concentration of alpha-linolenic acid (35-65%) as well as other fatty acids. It provides nutrition lipid layer to the hair fibre. The alpha-chain polyunsaturated fatty acids restore the intercellular lipids, thus rebuilding the cuticle barrier. Additionally, it provides flexibility to the lipid film formed by the oil on the cuticle, resulting in a more elastic fibre that is less prone to mechanical breakage when combing. It also contains omega-3, a metabolic precursor of anti-inflammatory mediators. This provides an added benefit: anti-inflammatory action on sensitised or irritated scalps.
MURUMURU BUTTER
It is a plant-based emollient with high functional value, especially suitable for the care of dry, damaged, or textured hair. Its lipid profile, rich in saturated and monounsaturated fatty acids, gives it an excellent ability to coat the hair fibre, reducing surface roughness and friction between hairs. It enhances softness, making detangling easier both wet and dry. At the same time, it retains moisture and protects the hair from external aggressions. It provides a silky and natural feel, making it a plant-based alternative to silicones, without adding weight or a greasy sensation.
*Ingredients from organic farming
**Derived from natural essential oils
Aqua , Brassicamidopropyl Dimethylamine , Astrocaryum Murumuru Seed Butter , Linum Usitassimum Seed Oil , Glycerin , C14-22 Alcohols , Pentylene Glycol , D-Panthenol , Cetearyl Alcohol , Polyglyceryl-3 Betainate Citrate , Lactic Acid , Parfum , Caprylic / Capric Triglyceride , Capryloyl Glycerin/Sebacic Acid Copolymer , Keratin Amino Acids , Cocci Nucifera Oil , Diheptyl Succinate , Dimer Dilinoleyl Dimer Dilinoleate , Ricinus Communis Seed Oil , Olea Europaea Fruit Oil , Maltooligosyl Glucoside , Tocopherol , C12-20 Alkyl Glucoside , Hydrogenated Starch Hydrolysate , Helianthus Annuus Seed Oil , Hydroxypropyl Guar Hydroxypropyltrimonium Chloride , Ceratonia Siliqua Gum , Hydrolyzed Wheat Protein , Ceramide NG , Arginine , Hydrolized Soy Protein , Hydrolyzed Corn Protein , Guar Hydroxypropyltrimonium Chloride , 1,2-Hexanediol , SACCHAROMYCES POLYPEPTIDES , Carthamus Tinctorius Flower Extract , Sodium Gluconate , Succinic Acid , Caprylyl Glycol , Glucose , Sodium Benzoate , GERANIUM ESSENTIAL OIL , Limonene ** , Linalool ** , Vanillin , Coumarin **
At Freshly, we're constantly innovating and improving our formulas. That’s why the list of ingredients is updated regularly and may differ slightly from the label on the product depending on the time of purchase.
Thousands of ingredients are left out of our formulas: parabens, silicones, sulfates, phthalates, plastic particles… Start a routine free from irritants, pollutants, animal-derived ingredients, or anything associated with adverse effects. We only include nutrients that bring real value to your skin's health.
The difference between these products, aside from the timing of their application, is their main function. The goal of a pre-shampoo treatment is to reconstruct the hair fibre and protect it before washing to prevent damage from friction or water swelling, whereas a mask aims to hydrate and nourish the hair to enhance its softness, shine, and elasticity.
Yes! Although keratin is usually associated with straight hair, this treatment is also designed for curly or wavy hair. In fact, these hair types are more at risk of breakage because their spiral structure makes it difficult for the scalp's natural oils to travel down the hair strand, making it drier, more fragile, and prone to tangling.
As it’s a formula with over 99% natural origin, it won’t damage your hair. However, we recommend not doing so, as it is unnecessary. In some cases, it can even be counterproductive. Leaving the product on damp hair for too long can cause the fibre to become oversaturated and soften. Therefore, we advise leaving it on for a maximum of 1 hour.
Ideally, you should repeat this routine once a week. For very damaged hair, we recommend doing it 2 to 3 times per week. However, apply the product to the scalp only once a week. On the other days, apply it from mid-length to the ends.
