Pure Freshness Toothpaste

ALOE VERA POWDER Eco

Extraction: Aloe Vera is a perennial plant native to warm climates. The gel contained in its leaves is commonly used in skin treatments due to its many beneficial properties.

Benefits: Known as an astringent, this plant also has moisturizing, regenerating, rejuvenating and antibacterial properties. These properties are perfect for revitalizing skin. It also functions as a deep cleansing agent, opening pores and eliminating toxins that cause the disruptions in the skin’s normal functioning. It also benefits the hair by restoring shine and helping to eliminate excess dandruff and scalp irritations. It is used especially effective for treating skin irritations, blemishes and acne.

XYLITOL

Extraction: this natural sweetener is extracted from the bark of the birch tree.

Benefits: Xylitol is not fermentable by oral bacteria. This ingredient maintains a neutral oral pH which helps prevent cavities from forming and the erosion of enamel. Cavities are formed when oral bacteria consume sugars present in the mouth and generate acids, which erode tooth enamel.

HYDRATED SILICA

Extraction: form derived from silica dioxide (silica) found naturally in the opal or diatom cell membrane.

Benefits: this ingredient is commonly used in toothpaste to remove plaque and as a thickener to give better texture to these types of products.  Also acts as a whitening and cleansing agent. 

VEGETABLE GLYCERIN

Extraction: it is harvested from plants (soy or coconut oil for example) by hydrolysis of fats and by fermenting sugars. Glycerol is found naturally in skin and is considered a self-healing compound.

Benefits: it is one of the many substances in the skin that helps maintain the outer barrier and prevents dryness and peeling. It leaves skin feeling nourished and works to treat acne. It also prevents the accumulation of fat and improves the appearance of hair. Vegetable glycerin can be used as a diluent and as an alcohol substitute when preparing herbal extracts.

HECTORITE

Extraction: Hectorite is an unusual mineral which is categorized as a clay and has a smooth and creamy texture.

Benefits: this natural mineral is commonly used in cosmetics as a thickener and texturizing ingredient. Has a high silica content.

POTASSIUM COCOYL RICE AMINO ACIDS

Extraction: vegetal origin sufractant and co-sufractant, biodegradable and commonly accepted in shampoo and shower gel making. It is obtained from coconut oil and rice oil.

Benefits: it takes care of gently cleaning and reducing irritation chances from other aggressive sufractants. It produces small bubbles.

SODIUM COCOYL GLUTAMATE

Extraction: sodium salt of cocoyl-glutamic acid. This natural ingredient is extracted directly from coconut oil.

Benefits: surfactant and cleaning agent.

CELLULOSE GUM

Extraction: natural ingredient obtained from wood pulp.

Benefits: used as a thickening, texturizing and natural emulsifiable agent; it is a natural vegetal polysaccharide.

WATER

Extraction:  water is an element present in most cosmetic products and is the most important raw material. In the cosmetics industry, purified water is used in a process to eliminate any solid particle that may contain water in order to achieve a higher degree of purity and quality.

Benefits: water helps to cleanse the body. Hydrates and improves the effect of other active ingredients, provides softness and delays premature aging of the skin.

VEGETABLE INULIN

Extraction: a fructose polysaccharide extracted from plants. It is ideal for the production of shampoos. It is usually extracted from chicory (vegetable) root, but it is also present in other types of vegetables and also in garlic, onion, wheat, asparagus, artichoke...

Benefits: excellent moisturizer for skin and hair. It smooths skin and hair and acts as a natural non-ionic hair conditioner to smoothen hair fibres. Suitable for all hair and skin types.

VEGAN HYALURONIC ACID

Extraction: organic hyaluronic acid of vegetable origin. It is found naturally in the skin so the application of this acid will not irritate or damage it.

Benefits: increases skin’s hydration and provides firmness and elasticity. Penetrates skin deep down with its anti-aging action.

GINGER Eco

Extraction: ginger is a tuber rich in essential oils, vitamins, minerals, antioxidants and amino acids. The antioxidant of ginger is gingerol.

Benefits: it diminishes the inflammation caused by psoriasis and acne. Fights against free radicals, softens and evens out skin tone. Ginger also has the ability to lighten age spots while acting as an energy booster in spa aromatherapy treatments. As it is energizing and is believed to improve circulation; it is often used in treatments to reduce cellulite. Eliminates dark circles, reduces hair loss and fights ageing.

ALPHA-GLUCAN OLIGOSACCHARIDE

Extraction: this oligosaccharide formed by glucose units is obtained from the natural sugars sucrose and maltose.

Benefits: this type of oligosaccharides promotes healthy oral microbiota by preventing the accumulation of foreign or harmful bacteria that cause bad breath, cavities or tartar buildup. It can also act as an emollient and helps increase water retention.

COCONUT OIL Eco

Extraction: coconut is a tropical fruit obtained from the coconut tree. Cold pressing thExtraction: the coconut is a tropical fruit obtained from the coconut tree. The oil is obtained by pressing the pulp of the coconut which produces a fat-like substance from which the coconut oil is later extracted. This vegetable oil is composed 90% of saturated fatty acids.

Benefits: coconut oil is one of the star ingredients in any beauty routine. It is perfect for hair care, serving as a conditioner to repair and restructure dry and damaged hair and help prevent breakage. It is rich in fatty acids that nourish and moisturize hair and leaves hair feeling smooth and silky. It is also great for skin, working as a powerful moisturizer by hydrating dry, damaged skin and leaving it feeling smooth and refreshed. Additionally, it has remarkable restorative and antioxidative properties.nditioner, it repairs damaged hair and restructures it increasing its resistance. Rich in fatty acids, it nourishes and hydrates the hair. Combined with rinsing, it leaves a soft and silky effect.

PIPPERMINT OIL

Extraction: this essential oil is extracted from the peppermint plant, which stands out for its distinct aroma.

Benefits: Peppermint essential oil provides natural antibacterial properties in addition to providing a great sense of freshness. It is an astringent, antiseptic, anti-inflammatory, relieves itching and is ideal for treating acne. It is also commonly used in oral hygiene products to help freshen breath.

PEPPERMINT OIL

Extraction: this essential oil is obtained from the plant popularly known as mint.

Benefits: Peppermint essential oil in addition to providing a pleasant taste to toothpastes, also works to reduce gum inflammation and swelling. It acts by creating a biofilm to reduce bad breath causing bacteria form adhering in the mouth. This oil is also excellent for skin care: it opens the pores, tones skin and helps fight acne.

CITRIC ACID

Extraction: citric acid is a weak organic acid found in fruits such as lemons and oranges. Lemon juice contains approximately 5-8% citric acid.

Benefits: citric acid and its salts: Diammonium, Potassium and Sodium help to preserve cosmetics since they are metal chelating agents. Citric acid and its salts are also added to cosmetics to help regulate the acid / base levels. Functions as a powerful antioxidant and helps to regulate and maintain skin’s hydration and elasticity.

TITANIUM DIOXIDE

Extraction: the titanium dioxide included in this formulation is from natural mineral origin, it is obtained from the rutile mineral.

Benefits: it has the ability to act as a solar protector reflecting and scattering radiations. It acts in the skin in a superficial way as a mirror, adding an effective barrier against sun rays. Its protection power is highly effective against UVA radiations, visible lighting and IR.

SILICA

Extraction: silicon dioxide (SiO₂), commonly known as silica, is a main component of sand. It is a mineral obtained via the purification of quartz.

Benefits: works in cosmetics products as a thickening agent with an amorphous structure. It is also used as an anti-agglomerate or absorbent.

SODIUM BENZOATE

Extraction: benzoic acid salt that is naturally found in blueberries, prunes, cinnamon and apple.

Benefits: it is used as a cosmetic preservative to prevent the growth and proliferation of fungi and bacteria in the products. 

SODIUM PHYTATE

Extraction: sodium salt from phytic acid, a vegetable compound found in corn.

Benefits: it is used in cosmetic products as a chelating agent to prevent the heavy metals.

POTASSIUM SORBATE

Extraction: is the potassium salt of sorbic acid that occurs naturally in mountain berries (Sorbus aucuparia).

Benefits: acts as a preservative, protecting cosmetics from deterioration by preventing or delaying the growth and reproduction of microorganisms. This compound is easily metabolized by the body and produces water and CO2, therefore it is completely harmless.

LIMONENE

Extraction: it is a monoterpene of natural origin that is found in many citrus fruits such as lemon. It is a colorless liquid with a light, fresh and sweet citrus aroma.

Benefits: widely used to make fragrances and flavors. It is a main component of many essential oils.

LINALOOL

Extraction: monoterpene with floral aroma and a touch of menthol. This natural fragrance, is sweet and smooth. It is produced by a wide variety of plants such as mint, cinnamon, citrus fruits and birch trees.

Benefits: widely used to make fragrances and flavors. It is a main component of many essential oils.