Why is my hair weak and straw-like?
Let’s start from the beginning: the human body has approximately 5 million hair follicles in the skin, around 100,000 of which are located on the scalp. These hair follicles are made up of 28% proteins, 2% lipids, 70% water and other substances. And 90% of the proteins that make up our hair are keratin. That probably sounds familiar, but… what exactly is it and what does it have to do with weak, straw-like hair? Don’t worry — we’ll explain it right away.
What is keratin and how does it relate to the appearance of my hair?
Keratin is the protein produced by keratinocytes, the main cells of the epidermis. As they age, these cells move from the innermost layers to the stratum corneum (the outermost layer). When they die, they accumulate and break down around the hair follicle, leaving behind almost pure keratin. Gradually, this process pushes keratin upwards, allowing hair to grow from the root — not from the ends, as many people believe.
But let’s go back to keratin: it’s responsible for providing strength and elasticity to the hair — and that’s the key! How? It’s structured like a cable, made up of amino acid chains that bond together to form a helical structure known as the alpha helix. Inside this alpha helix there’s a high concentration of cysteine residues containing sulphur.
So what does all of this mean? First, that keratin helps hair maintain its shape, supporting healthy growth and boosting its strength and elasticity. Isn’t that what most of us are looking for? Healthy, strong and flexible hair. However, even though keratin is naturally present in our bodies, over time — and due to the use of straighteners, hairdryers, dyes… and even environmental stress — it starts to degrade. That’s when we begin to notice weaker-looking hair.
What happens when keratin degrades?
The signs and symptoms of reduced sulphur levels within the keratin molecule in our body include weak, brittle nails and hair, and even joint discomfort. When it comes to hair, this can show up as split ends, damaged strands, dullness and that “straw-like” texture. All of this is linked to keratin degradation.
So how can I restore my hair to make it stronger and healthier?
There are sulphur-rich foods such as garlic, onions, leeks, asparagus, broccoli, Brussels sprouts, nuts, sunflower seeds and legumes that you can include in your diet to help restore sulphur levels in your body.
But if you’re looking for a direct effect on your hair — to see it healthier, stronger and more elastic, in other words, to achieve truly great hair — you can support your hair fibre by providing it with the most compatible form of keratin for your body.
How? With the Hair Radiance Keratin Spray. Because it’s not about caring for your hair just “for show,” with short-lived, temporary results. It’s time to get to the root of the issue. This hair spray doesn’t just detangle — it also repairs the hair fibre from within, now with an improved formula that enhances its benefits thanks to vegan biomimetic keratin.
Bio Keratin… what?
Biomimetic keratin is a complex made of 100% natural and vegan keratin amino acids that repair the internal bonds of the hair. Designed to mimic human keratin without silicones or sulphates. It rebuilds the hair fibre from within, restoring strength and shine in the most natural way.
Very soon, you’ll be able to get your hands on this reformulated hair spray and enjoy the benefits of biomimetic keratin! Stay tuned...
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